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Caroline Wright, owner of WRIGHT FOR YOU, grew up in a small Adirondack town and has lived in Connecticut, France, and rural South Carolina. After an absence of almost four years, she once again calls Hawai`i her home.
Caroline's portfolio includes direct marketing, ad copy, and publicity for clients like Aloha Airlines, Prince Hotels, Canal Industries, Impact Events, and American Savings Bank. She has written and edited articles for numerous national and regional publications on subjects as disparate as bluegrass music, offshore data entry, and drag-racing. She's also designed numerous point-of-sale and direct marketing materials for clients and former employers.
In 1996, Caroline helped launch Hawaii's Best Fulfillment, the Aloha State's first 24-hour telemarketing and product fulfillment company.
In early 1997, Caroline taught herself HTML and built several websites, including the first incarnation of the Internet Gazette, Hawaii's premier technology news. She was also a co-host of the Internet Gazette Radio Show. Her popular column "Joyride Through Cyberspace" appeared in the Gazette for over three years, until the paper's demise in July 2000.
Her first articles in Title Technology appeared in May 1998. As of August 2000, Caroline had written seven major articles for the magazine, now called Settlement Services Today. Her collection of profiles of the industry's most influential women appeared as the cover story of the millennium issue.
Caroline moved to coastal South Carolina in 1998. She began to freelance for The Myrtle Beach Sun News, a Knight-Ridder publication with 86,000 daily readers, in September 1999. In her articles for the Sun News, she explored a wide variety of topics, including church suppers, cystic fibrosis, rape crisis centers and the sweet and fading memories of centenarians. Caroline and her husband, Matt Campbell, authored Table For Two, a restaurant review column which appeared every other week in the paper's Saturday Coasting section. In the spring of 2001, her article about the Lifelong Learning Program at Coastal Carolina University led to her first teaching experience: Caroline was invited by the Dean of the program to develop and teach a ten-week class on the fine art of creative writing.
In July 2000, Caroline was asked to write a column for IS Magazine, a new entertainment and culture monthly based in Hawaii. After contributing to the magazine for several months, she agreed to serve as Editor-At-Large. She also began writing "Niele", a Q&A column which focused on musical, performing, literary, and visual artists with Island connections. Her work for IS included interviews with Lois-Ann Yamanaka, Pegge Hopper, Keali`i Reichel, Ledward Kaapana, Pat Morita, Henry Kapono, Robi Kahakalau, Weldon Kekauoha, Kim Taylor Reece, Tiny Tadani, and Joe Moore.
In February 2001, Caroline was recruited as a freelancer by The Horry County Gazette, a new weekly newspaper about the towns of Conway, Aynor, and Loris, SC, and their surrounding communities. About 20,000 issues of The Gazette are circulated each week.
Caroline's cover story about Grammy-award-winning artist Béla Fleck appeared in the April 2001 issue of bluegrass now. She interviewed a number of bluegrass luminaries for this article: Sam Bush, J.D. Crowe, Jerry Douglas, Jimmy Gaudreau, Little Roy Lewis, Tony Rice, Tony Trischka, and of course, Fleck himself. The June 2001 issue of bluegrass now included Caroline's article about her childhood hero Charlie Waller, founder of the legendary Country Gentlemen.
Her cover stories on Dr. Hazel Dickens and Peter Rowan appeared in the December 2001 and January 2002 issues, respectively, and the first of her four-part series of interviews with the parents of exceptional instrumentalists appeared in the June 2002 issue. For this collection of insights and philosophies, she interviewed the parents of Alison Krauss, Chris Thile, Sean & Sara Watkins, Michael Cleveland, Tim & Mollie O'Brien, and several others.
The first installment of Caroline's new column, OffStage, appeared in the February 2002 issue of bluegrass now and featured IBMA Entertainer of the Year Rhonda Vincent. Subsequent installments have featured Ricky and Sharon Skaggs, Tony Rice, Little Roy Lewis, Lynn Morris & Marshall Wilborn, and the Shankman Twins.
Her article about Collector's Cafe, a European art bistro in Myrtle Beach, South Carolina, appeared in the November 2001 issue of Art Business News, a national publication. Caroline also contributed her editorial skills to an article about massage for cancer patients published in the August 2001 issue of Massage & Bodywork.
In 2002, Caroline added a new market to her portfolio: Listener magazine, a publication for serious audiophiles. Before its untimely demise, she wrote several reviews for this magazine, plus a long feature about flat-picking guitar legend Tony Rice.
By July 2002, Caroline had actually received enough accolades from various readers to warrant the creation of a fan mail page. She is immeasurably grateful to those who take the time to write kind words about her work.
In September 2002, Caroline learned that she had been nominated for the International Bluegrass Music Association's 2002 award for Print Media Personality of the Year. The two other nominees were Wade Jessen of Billboard Magazine, and Dave Royko of The Chicago Tribune, who won the award.
The December '02 issue of bluegrass now included Caroline's cover story about Doc Watson, the blind guitarist whose music is known and loved all over the world.
Caroline spent time at the end of the year researching for a trio of challenging stories for Hawai`i Business. The feature about infertility, which appeared in the magazine's January 2003 issue, is one of the most challenging stories she has ever written.
2003 brought some interesting new clients to Caroline's door, including Hawai`i Championship Wrestling, a professional wrestling promotion run by commissioner and former world champion Don "The Rock" Muraco and Honolulu television producer Linda Bade. Caroline contributed a variety of publicity and press materials to the promotion, and organized a press conference to announce the new affiliation between HCW and New Japan Pro Wrestling, with Muraco and the legendary Masahiro Chono on hand to legitimize the alliance.
"State Of The Union," Caroline's new column, appeared in the January '03 issue of bluegrass now. This innovative forum provides an opportunity for the significant others of professional bluegrass musicians to share their insights, observations, and experience with fans.
Caroline also wrote for a new periodical from the publishers of Seattle Magazine and Northwest Home + Garden. The new magazine, Hawai`i Meetings & Events, is distributed to a controlled subscribership of over 40,000 professional meeting planners across the United States. The Fall 2003 issue includes Caroline's story about extraordinary island venues recommended by local event planners. It also includes her piece on Chef Mavro, the remarkable Honolulu restaurant owned by Chef George Mavrothalassitis, named one of the best chefs in America by the James Beard Foundation earlier this year.
In the spring, Caroline decided to organize a bluegrass society on the island of O`ahu. She did some simple publicity to promote the first jam session, held on May 11 at Thomas Square in Honolulu. She was delighted when over 300 people (and three dozen musicians) showed up. The jams are held monthly, and have been attended by visitors from Tennessee, California, and North Carolina.
Caroline received a second nomination for the International Bluegrass Music Association's Print Media award in 2003. The other contenders were Charles Haymes, a syndicated columnist, and--once again--Wade Jessen from Billboard, who won the award. This time, Caroline was on hand in Louisville, KY for the event, one of the most important in the bluegrass community; it combines trade show, music festival, workshops, and awards show in a single whirlwind week. Caroline moderated a workshop based on her 2002 series of articles about "How To Raise A Great Musician." Her panelists included John Cleveland (father of fiddler Michael Cleveland); banjo player Dana Shankman and her mother Vicki; and Jeremy and Bill Chapman from The Chapmans.
As 2003 draws to an end, Caroline continues to work on an epic project: the biography of pioneering guitarist Tony Rice. Her co-author is guitarist Tim Stafford of the award-winning band Blue Highway.
A versatile wordsmith who is genuinely curious about the world, Caroline continues to embrace challenging freelancing opportunities in new markets. Her greatest strength is her ability to draw the magic from the mundane.